{"id":698,"date":"2015-10-09T06:59:57","date_gmt":"2015-10-09T06:59:57","guid":{"rendered":"https:\/\/mobile-measure.com\/?p=698"},"modified":"2015-10-09T06:59:57","modified_gmt":"2015-10-09T06:59:57","slug":"china-the-next-great-mr-growth-market","status":"publish","type":"post","link":"https:\/\/mobile-measure.com\/?p=698","title":{"rendered":"China: The Next Great MR Growth Market?"},"content":{"rendered":"
This blog was first posted by Navin Williams on The Greenbook Blog.<\/span><\/h6>\n
As anyone who has decided to invest in China will tell you, it\u2019s not about what China has achieved to date but what it is going to become. And this is not restricted to selling cars, coal and mobiles (well…maybe it is a bit!); MR gets a major boost from this growth! An opportunity amongst opportunities – nations within a nation: \u201cChina\u201d. I see more and more people coming and joining the growth story as it\u2019s hard to see this pace anywhere else (except India \u2013 though let\u2019s stick to China for now!).<\/div>\n
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As anyone who has decided to invest in China will tell you, it\u2019s not about what China has achieved to date but what it is going to become. And this is not restricted to selling cars, coal and mobiles (well\u2026maybe it is a bit!); MR gets a major boost from this growth! An opportunity amongst opportunities \u2013 nations within a nation: \u201cChina\u201d. I see more and more people coming and joining the growth story as it\u2019s hard to see this pace anywhere else (except India \u2013 though let\u2019s stick to China for now!).<\/p>\n

Let me share some key stats on MR in China :<\/p>\n

    \n
  • China\u2019s MR Market size is around 1 billion dollars, while the Global MR market is 30 billion US Dollars, China is still ranked a respectable 6th<\/sup>.<\/li>\n
  • Our \u201cbig brother\u201d, the Advertising market has China sitting pretty at No. 2 with 57 billion USD.<\/li>\n<\/ul>\n

    Clearly MR is the \u201clittle brother\u201d of the Advertising market. In fact if we look at the global MR industry \u2013 it is about half the size of China\u2019s advertising market alone! The good news is as the smaller sibling we rarely march to our own tune, but follow in big brother\u2019s footsteps. So expect to see China to break into the top 3 MR markets within the next 3 years and the 2nd<\/sup>\u00a0within 5-7 years.<\/p>\n

    So if MR follows Advertising trends, what\u2019s the potential MR market size in China? If we look at the top 5 mature (almost sounds like a bad thing these days) MR markets ahead of China (i.e. USA, UK, Germany, France & Japan), are 9.5% on average of the total Advertising market size in these markets. And in China today \u2013 MR is a mere 1.6% of the Advertising market size. Even if China achieves an average half of these markets, the potential upside is 300%.<\/p>\n

    Often when I talk China and numbers there is a lot of skepticism and an expectation that a bubble is coming. Well waiting in our own holes hoping China\u2019s hole is potentially larger doesn\u2019t seem like a great strategy to me. My advice will be to get in there and join the party while you can. If you are right about the bubble, when or if it does burst you would have had a good run for a while (probably quite a while). Personally I think this run is here to stay, but who knows what tomorrow brings?<\/p>\n

    What I think we can agree on is that at least for the foreseeable future, China is the next great growth market for market research suppliers. What are you waiting on?<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    This blog was first posted by Navin Williams on The Greenbook Blog. As anyone who has decided to invest in China will tell you, it\u2019s not about what China has achieved to date but what it is going to become.<\/p>\n","protected":false},"author":1,"featured_media":699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[9],"tags":[],"yoast_head":"\nChina: The Next Great MR Growth Market? - MobileMeasure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobile-measure.com\/?p=698\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China: The Next Great MR Growth Market? - MobileMeasure\" \/>\n<meta property=\"og:description\" content=\"This blog was first posted by Navin Williams on The Greenbook Blog. 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