{"id":259,"date":"2015-09-16T13:31:45","date_gmt":"2015-09-16T13:31:45","guid":{"rendered":"https:\/\/mobile-measure.com\/?page_id=259"},"modified":"2015-10-05T08:27:54","modified_gmt":"2015-10-05T08:27:54","slug":"school-of-mm-2","status":"publish","type":"page","link":"https:\/\/mobile-measure.com\/?page_id=259","title":{"rendered":"School of MobileMeasure"},"content":{"rendered":"<div id=\"pl-259\"  class=\"panel-layout\" ><div id=\"pg-259-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-259-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-259-0-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child panel-last-child\" data-index=\"0\" ><h3 class=\"widget-title\">Published Books, Papers &#038; Articles<\/h3><div class=\"textwidget\"><p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 6px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n<ul>\n<li>\n<h6><span style=\"color: #000000;\">Mobile Messaging APPS: 800+ Million Captive Consumers For Real Time Insight<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #000000;\">Bridging the Digital Divide in Qualitative Research in Emerging Markets\u00a0<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #000000;\">Impact of 3D Objects in Mobile Market Research<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #000000;\">Mobile in 2015 &amp; Mobile MR<\/span><\/h6>\n<\/li>\n<li>\n<h6><span style=\"color: #000000;\">Forewarned is forearmed: entering China\u2019s MR sector<\/span><\/h6>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\">           \r\n            <div class=\"onp-locker-call\" style=\"display: none;\" data-lock-id=\"onpLock817430\">\r\n                <p><a href=\"https:\/\/mobile-measure.com\/?page_id=561&amp;lang=en\" target=\"_blank\"><img class=\"alignnone wp-image-648\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/click-to-download-reports-button.png\" alt=\"click to download reports button\" width=\"331\" height=\"87\" \/><\/a><\/p>\r\n            <\/div>\r\n         \r\n\r\n        <\/p>\n<\/div><\/div><\/div><div id=\"pgc-259-0-1\"  class=\"panel-grid-cell\" ><div id=\"panel-259-0-1-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child\" data-index=\"1\" ><h3 class=\"widget-title\">Academic Training <\/h3><div class=\"textwidget\"><p><img class=\" wp-image-572 alignnone\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/mobile-marketing-logo-top1.jpg\" alt=\"mobile-marketing-logo-top\" width=\"388\" height=\"171\" \/><\/p>\n<p>If you're conducting market research, you need to reach prospective participants where they \"live\" \u2014 on their mobile devices. Learn how the pros are using mobile market research successfully. \u00a0This new self-paced,\u00a0<a title=\"Begin on your path to certification with MRA\" href=\"http:\/\/www.marketingresearch.org\/advance-career\/prc\/get-certified\" target=\"_blank\">PRC-approved<\/a>, online short course from the University of Georgia and Marketing Research Institute International adds to your skillset by teaching you what you need to know about the mobile market research phenomenon.<\/p>\n<h4>What the course covers<\/h4>\n<ul>\n<li>An overview of mobile market research applications, both qual and quant<\/li>\n<li>The technologies that underpin and enable mobile market research<\/li>\n<li>Designing mobile surveys that encourage people to share their opinions, photos, videos, and experiences<\/li>\n<li>Global mobile market research<\/li>\n<li>The future of mobile market research<\/li>\n<li>Privacy and ethical considerations<\/li>\n<\/ul>\n<p>Updated by Ray Poynter in 2015, the course is now integrated with\u00a0The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers\u00a0written by Ray along with co-authors Navin Williams and Sue York.<\/p>\n<p>Enroll and start the course at any time, as long as you complete the full course within 30 days of starting. Graduates receive University of Georgia continuing education units (CEUs) as well as a\u00a0Recognition of Program Completion\u00a0from ESOMAR, MRA, and the University.<\/p>\n<\/div><\/div><div id=\"panel-259-0-1-1\" class=\"so-panel widget widget_sow-button panel-last-child\" data-index=\"2\" ><div class=\"so-widget-sow-button so-widget-sow-button-flat-ef44cd4076b3\"><div class=\"ow-button-base ow-button-align-center\">\n\n\t\n\t<a class=\"ow-button-hover\" target=\"_blank\" href=\"http:\/\/www.georgiacenter.uga.edu\/courses\/market-research\/mobile-market-research\" >\n\t\t<span>\n\t\t\t\n\t\t\tLearn More\t\t<\/span>\n\t<\/a>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-259-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-259-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-259-1-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child\" data-index=\"3\" ><div class=\"textwidget\"><p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 6px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n<\/div><\/div><div id=\"panel-259-1-0-1\" class=\"so-panel widget widget_spacious_featured_single_page_widget widget_featured_single_post panel-last-child\" data-index=\"4\" ><h3 class=\"widget-title\"><a href=\"https:\/\/mobile-measure.com\/?page_id=323\" title=\"The Handbook of Mobile Market Research\">The Handbook of Mobile Market Research<\/a><\/h3><div class=\"service-image\"><img width=\"642\" height=\"300\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-30-at-11.31.44-PM-642x300.png\" class=\"attachment-featured size-featured wp-post-image\" alt=\"The Handbook of Mobile Market Research\" decoding=\"async\" loading=\"lazy\" title=\"The Handbook of Mobile Market Research\" srcset=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-30-at-11.31.44-PM-642x300.png 642w, https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-30-at-11.31.44-PM-750x350.png 750w\" sizes=\"(max-width: 642px) 100vw, 642px\" \/><\/div><p>The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines<\/p><a class=\"read-more\" href=\"https:\/\/mobile-measure.com\/?page_id=323\">Read more<\/a><\/div><\/div><div id=\"pgc-259-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-259-1-1-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child\" data-index=\"5\" ><div class=\"textwidget\"><p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 6px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n<\/div><\/div><div id=\"panel-259-1-1-1\" class=\"so-panel widget widget_spacious_testimonial_widget widget_testimonial\" data-index=\"6\" ><h3 class=\"widget-title\">Editorial Reviews<\/h3>\t\t<div class=\"testimonial-icon\"><\/div>\r\n\t\t<div class=\"testimonial-post\"><p>Poynter, Williams, and York have created an incomparable primer; truly the first of its kind, for the use of mobile technologies in the practice of market research. The Handbook of Mobile Market Research provides a deep-dive into mobile as an emerging marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.<\/p><\/div>\r\n\t\t<div class=\"testimonial-author\">\r\n\t\t\t<span>Kristin Luck, <\/span>\r\n\t\t\tPresident and CMO, Decipher\t\t<\/div>\r\n\t\t<\/div><div id=\"panel-259-1-1-2\" class=\"so-panel widget widget_spacious_testimonial_widget widget_testimonial panel-last-child\" data-index=\"7\" >\t\t<div class=\"testimonial-icon\"><\/div>\r\n\t\t<div class=\"testimonial-post\"><p>In this book Ray, Sue, and Navin lift the lid on mobile marketing research to comprehensively reveal how the various components work and fit together. This is an essential read for any researcher contemplating or already undertaking mobile data collection.<\/p><\/div>\r\n\t\t<div class=\"testimonial-author\">\r\n\t\t\t<span>Guy Rolfe, <\/span>\r\n\t\t\tHead Mobile Practice, Global Operations, Kantar\t\t<\/div>\r\n\t\t<\/div><\/div><\/div><div id=\"pg-259-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-259-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-259-2-0-0\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-first-child\" data-index=\"8\" ><div class=\"textwidget\"><p><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 6px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/p>\n<\/div><\/div><div id=\"panel-259-2-0-1\" class=\"so-panel widget widget_black-studio-tinymce widget_black_studio_tinymce panel-last-child\" data-index=\"9\" ><h3 class=\"widget-title\">People &#038; Associations<\/h3><div class=\"textwidget\"><p style=\"text-align: justify;\"><a href=\"http:\/\/newmr.org\" target=\"_blank\"><span class=\"\" style=\"display:block;clear:both;height: 0px;padding-top: 6px;border-top-width:0px;border-bottom-width:0px;\"><\/span><\/a><a href=\"http:\/\/newmr.org\" target=\"_blank\"><br \/><img class=\"alignleft wp-image-592\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-10-04-at-6.29.28-PM.png\" alt=\"Screen Shot 2015-10-04 at 6.29.28 PM\" width=\"212\" height=\"58\" \/><\/a>NewMR operates mostly via organising online events, this website, and the LinkedIn NewMR group. NewMR is managed by founder Ray Poynter &amp; Chief Curator Sue York, and is operated by The Future Place. NewMR.org is funded by donations and through sponsorship.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/esomar.org\" target=\"_blank\"><img class=\"alignleft wp-image-594\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/logo_print.jpg\" alt=\"logo_print\" width=\"212\" height=\"62\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide. Since 1948 ESOMAR\u2019s aim has been to promote the value of market and opinion research in effective decision-making. ESOMAR facilitates an on-going dialogue with its 4,900<span class=\"apple-converted-space\">\u00a0<\/span><a title=\"ESOMAR members\" href=\"https:\/\/www.esomar.org\/membership\/members-search.php\" target=\"_blank\">members<\/a>, in over 130 countries, through the promotion of a comprehensive programme of industry specific and thematic conferences, publications and best practice guidelines.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/www.greenbookblog.org\" target=\"_blank\"><img class=\"alignleft wp-image-593\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-10-04-at-6.31.38-PM.png\" alt=\"Screen Shot 2015-10-04 at 6.31.38 PM\" width=\"212\" height=\"56\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/www.georgiacenter.uga.edu\/mrii\" target=\"_blank\"><img class=\"alignleft wp-image-605\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-10-04-at-6.47.21-PM1.png\" alt=\"Screen Shot 2015-10-04 at 6.47.21 PM\" width=\"212\" height=\"69\" \/><\/a>Founded in 1995 by a consortium of industry leaders, the Marketing Research Association International (MRII) is a not-for-profit organization with the mission of fulfilling the essential continuing programs for the marketing research profession. In partnership with the University of Georgia, MRII presents the\u00a0<a href=\"http:\/\/www.georgiacenter.uga.edu\/ppd\/courses\/marketing-research\/principles-marketing-research\" target=\"_blank\">Principles of Market Research<\/a>,<a href=\"http:\/\/www.georgiacenter.uga.edu\/courses\/market-research\/mobile-market-research\" target=\"_blank\">Principles of Mobile Market Research<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.georgiacenter.uga.edu\/ppd\/courses\/marketing-research\/principles-pharmaceutical-marketing-research\" target=\"_blank\">Principles of Pharmaceutical Market Research<\/a>\u00a0courses to fulfill the educational needs of marketing research professionals worldwide.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"http:\/\/www.doctordisruption.com\/ \" target=\"_blank\"><img class=\"alignleft wp-image-645\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-10-05-at-4.01.46-PM.png\" alt=\"tapestry\" width=\"212\" height=\"108\" \/><\/a><\/p>\n<p>Neil Gains founded TapestryWorks in 2010 to help businesses build consistent meaning into brand experiences, through understanding of context, customer goals and sensory cues. They use engaging visual research approaches that capture cultural codes, sensory metaphors and the emotions that drive behavior. Weaving sense into brands. His blogs \u201cdoctordistruption\u201d and \u201cinspectorinsights\u201d are must reads.<\/p>\n<p>\u00a0<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/lovestats.wordpress.com\" target=\"_blank\"><img class=\"alignleft wp-image-595\" src=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Annie-Pettit-IIeX-NA-2015.png\" alt=\"Annie-Pettit-IIeX-NA-2015\" width=\"212\" height=\"212\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/lovestats.wordpress.com\" target=\"_blank\">Annie Pettit<\/a>.\u00a0Lovestats is Annie Pettit\u2019s blog. Annie is a market research methodologist who blogs about sampling, surveys, statistics, charts, and more. She also likes to live blog conferences she speaks at. Her goal is to keep research real, current, and fun.<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<p style=\"text-align: justify;\">\u00a0<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>School of MobileMeasure - MobileMeasure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobile-measure.com\/?page_id=259\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"School of MobileMeasure - MobileMeasure\" \/>\n<meta property=\"og:description\" content=\"The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobile-measure.com\/?page_id=259\" \/>\n<meta property=\"og:site_name\" content=\"MobileMeasure\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-05T08:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/click-to-download-reports-button.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=259\",\"url\":\"https:\/\/mobile-measure.com\/?page_id=259\",\"name\":\"School of MobileMeasure - MobileMeasure\",\"isPartOf\":{\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#website\"},\"datePublished\":\"2015-09-16T13:31:45+00:00\",\"dateModified\":\"2015-10-05T08:27:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mobile-measure.com\/?page_id=259#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mobile-measure.com\/?page_id=259\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=259#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mobile-measure.com\/?page_id=188\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"School of MobileMeasure\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#website\",\"url\":\"https:\/\/mobile-measure.com\/?page_id=188\/\",\"name\":\"MobileMeasure\",\"description\":\"The Mobile Research Agency\",\"publisher\":{\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mobile-measure.com\/?page_id=188\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#organization\",\"name\":\"MobileMeasure\",\"url\":\"https:\/\/mobile-measure.com\/?page_id=188\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/1.png\",\"contentUrl\":\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/1.png\",\"width\":300,\"height\":86,\"caption\":\"MobileMeasure\"},\"image\":{\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"School of MobileMeasure - MobileMeasure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mobile-measure.com\/?page_id=259","og_locale":"en_US","og_type":"article","og_title":"School of MobileMeasure - MobileMeasure","og_description":"The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. 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