{"id":24,"date":"2015-09-13T03:33:59","date_gmt":"2015-09-13T03:33:59","guid":{"rendered":"https:\/\/mobile-measure.com\/?page_id=24"},"modified":"2015-10-05T08:22:19","modified_gmt":"2015-10-05T08:22:19","slug":"consumer-research","status":"publish","type":"page","link":"https:\/\/mobile-measure.com\/?page_id=24","title":{"rendered":"Consumer Research"},"content":{"rendered":"
\"ScreenThe digital consumer is at the heart of all our research thinking. We focus on areas that consumers intersect with technology in a bid to better understand consumer behavior. Moving away from recall based market research to \u201cDigital NOW Insights\u201d.<\/h5>\n<\/div><\/div><\/div><\/div>

Quantitative Research<\/h3>

Brand & Communication<\/span><\/h4>\n
    \n
  • Communication Effectiveness (Ad\/Concept)<\/li>\n
  • Brand Strategy & Performance<\/li>\n
  • Innovation, Trend & Exploratory<\/li>\n<\/ul>\n

    Satisfaction Studies<\/span><\/h4>\n
      \n
    • Employee, Customer & Retailer<\/li>\n<\/ul>\n

      Digital, Social & Youth<\/span>\u00a0<\/h4>\n
        \n
      • Digital & Mobile Behavior<\/li>\n
      • Youth & Digital Natives<\/li>\n<\/ul>\n

        Innovation & R&D\u00a0<\/span><\/h4>\n
          \n
        • Product & Concept Optimization<\/li>\n
        • Launch tracking,\u00a0iHUT,\u00a0etc<\/li>\n<\/ul>\n

          Shopper, OOH & Retail<\/span><\/h4>\n
            \n
          • Activation, Shopper Journey & OOH Consumption\u00a0<\/li>\n
          • Retail Display Audits & Price Checks<\/li>\n<\/ul>\n

            Advanced Analytics<\/span><\/h4>\n
              \n
            • Modeling & Volumetric Projections<\/li>\n
            • Voluminous Unstructured Data (Big Data)<\/li>\n<\/ul>\n<\/div><\/div><\/div>

              Qualitative Research<\/h3>

              People Centric Explorations<\/span><\/h4>\n
                \n
              • IDIs & FGDs<\/li>\n
              • Quads, Triads & Paired interviews<\/li>\n
              • Exploratory Deep dive<\/li>\n
              • Pre & Post Mobile Tasks<\/li>\n<\/ul>\n

                Mobile & Digital Ethnography<\/span><\/h4>\n
                  \n
                • Mobile Self Ethnography<\/li>\n
                • Moderator Enabled Media Capture<\/li>\n
                • Immersions & Behavior Tracking<\/li>\n
                • Mystery Shopping<\/li>\n
                • OOH Consumption, Shopper & Purchase Journey<\/li>\n<\/ul>\n

                  Mobile Digi Communities<\/span><\/h4>\n
                    \n
                  • OOH On The Go Moderated Mobile Communities<\/li>\n<\/ul>\n

                    Communication & Ideation<\/span><\/h4>\n
                      \n
                    • Idea generation workshop & Concept Lab<\/li>\n
                    • Advertising & concept testing<\/li>\n
                    • Emotional response testing & Usability Testing<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

                      The digital consumer is at the heart of all our research thinking. We focus on areas that consumers intersect with technology in a bid to better understand consumer behavior. Moving away from recall based market research to \u201cDigital NOW Insights\u201d.<\/p>\n","protected":false},"author":1,"featured_media":401,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"\nConsumer Research - MobileMeasure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobile-measure.com\/?page_id=24\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Research - MobileMeasure\" \/>\n<meta property=\"og:description\" content=\"The digital consumer is at the heart of all our research thinking. We focus on areas that consumers intersect with technology in a bid to better understand consumer behavior. 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