{"id":188,"date":"2015-09-14T06:39:12","date_gmt":"2015-09-14T06:39:12","guid":{"rendered":"https:\/\/mobile-measure.com\/?page_id=188"},"modified":"2015-10-05T11:59:43","modified_gmt":"2015-10-05T11:59:43","slug":"home","status":"publish","type":"page","link":"https:\/\/mobile-measure.com\/?page_id=188","title":{"rendered":"Home"},"content":{"rendered":"

<\/span><\/p>\n<\/div><\/div>

\n
\n\n\t\n\t\t\n\t\t
\n\n\t\t\t\t\t\t\n\t\t\t\t
<\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\tConsumer Research\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

The digital consumer is at the heart of all our research thinking. We focus on areas that consumers intersect with technology in a bid to better understand consumer behavior. Moving away from recall based market research to \u201cDigital NOW Insights\u201d.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\tLearn More\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n\t\t\n\t\t

\n\n\t\t\t\t\t\t\n\t\t\t\t
<\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\tAgency & Enterprise\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

MobileMeasure has been a pioneer mobile and digital survey platform provider since 2009. As an early entrant, MM has grown its system to be a dynamic, scalable and evolving platform; including customized enterprise solutions for clients.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\tLearn More\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n\t\t\n\t\t

\n\n\t\t\t\t\t\t\n\t\t\t\t
<\/div>\t\t\t<\/div>\n\t\t\t\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\tAdvisory & Knowledge\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

As pioneers and leading lights in mobile enabled digital now research in the industry, MobileMeasure consults for clients, conduct workshops and trainings, speak at industry conferences, seminars and publishes books and papers.<\/p>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\tLearn More\t\t\t\t\t\t<\/a>\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\n<\/div><\/div><\/div>

<\/span><\/p>\n<\/div><\/div><\/div><\/div>

The Handbook of Mobile Market Research<\/a><\/h3>
\"The<\/div>

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines<\/p>Read more<\/a><\/div><\/div>

Truly the first of its kind, for the use of mobile technologies in the practice of market research<\/h3>\t\t
<\/div>\r\n\t\t

Poynter, Williams, and York have created an incomparable primer; truly the first of its kind, for the use of mobile technologies in the practice of market research. The Handbook of Mobile Market Research provides a deep-dive into mobile as an emerging marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.<\/p><\/div>\r\n\t\t

\r\n\t\t\tKristin Luck, <\/span>\r\n\t\t\tPresident and CMO, Decipher\t\t<\/div>\r\n\t\t<\/div>

This is an essential read for any researcher contemplating or already undertaking mobile data collection<\/h3>\t\t
<\/div>\r\n\t\t

In this book Ray, Sue, and Navin lift the lid on mobile marketing research to comprehensively reveal how the various components work and fit together. This is an essential read for any researcher contemplating or already undertaking mobile data collection.<\/p><\/div>\r\n\t\t

\r\n\t\t\tGuy Rolfe, <\/span>\r\n\t\t\tHead Mobile Practice, Global Operations, Kantar\t\t<\/div>\r\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mi_skip_tracking":false},"yoast_head":"\nHome - MobileMeasure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mobile-measure.com\/?page_id=188\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - MobileMeasure\" \/>\n<meta property=\"og:description\" content=\"The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mobile-measure.com\/?page_id=188\" \/>\n<meta property=\"og:site_name\" content=\"MobileMeasure\" \/>\n<meta property=\"article:modified_time\" content=\"2015-10-05T11:59:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-30-at-11.31.44-PM-642x300.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\",\"url\":\"https:\/\/mobile-measure.com\/?page_id=188\",\"name\":\"Home - MobileMeasure\",\"isPartOf\":{\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#website\"},\"datePublished\":\"2015-09-14T06:39:12+00:00\",\"dateModified\":\"2015-10-05T11:59:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mobile-measure.com\/?page_id=188\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mobile-measure.com\/?page_id=188\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#website\",\"url\":\"https:\/\/mobile-measure.com\/?page_id=188\/\",\"name\":\"MobileMeasure\",\"description\":\"The Mobile Research Agency\",\"publisher\":{\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mobile-measure.com\/?page_id=188\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#organization\",\"name\":\"MobileMeasure\",\"url\":\"https:\/\/mobile-measure.com\/?page_id=188\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/1.png\",\"contentUrl\":\"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/1.png\",\"width\":300,\"height\":86,\"caption\":\"MobileMeasure\"},\"image\":{\"@id\":\"https:\/\/mobile-measure.com\/?page_id=188\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home - MobileMeasure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mobile-measure.com\/?page_id=188","og_locale":"en_US","og_type":"article","og_title":"Home - MobileMeasure","og_description":"The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines","og_url":"https:\/\/mobile-measure.com\/?page_id=188","og_site_name":"MobileMeasure","article_modified_time":"2015-10-05T11:59:43+00:00","og_image":[{"url":"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/Screen-Shot-2015-09-30-at-11.31.44-PM-642x300.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mobile-measure.com\/?page_id=188","url":"https:\/\/mobile-measure.com\/?page_id=188","name":"Home - MobileMeasure","isPartOf":{"@id":"https:\/\/mobile-measure.com\/?page_id=188\/#website"},"datePublished":"2015-09-14T06:39:12+00:00","dateModified":"2015-10-05T11:59:43+00:00","breadcrumb":{"@id":"https:\/\/mobile-measure.com\/?page_id=188#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mobile-measure.com\/?page_id=188"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/mobile-measure.com\/?page_id=188#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mobile-measure.com\/?page_id=188"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/mobile-measure.com\/?page_id=188\/#website","url":"https:\/\/mobile-measure.com\/?page_id=188\/","name":"MobileMeasure","description":"The Mobile Research Agency","publisher":{"@id":"https:\/\/mobile-measure.com\/?page_id=188\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mobile-measure.com\/?page_id=188\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/mobile-measure.com\/?page_id=188\/#organization","name":"MobileMeasure","url":"https:\/\/mobile-measure.com\/?page_id=188\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mobile-measure.com\/?page_id=188\/#\/schema\/logo\/image\/","url":"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/1.png","contentUrl":"https:\/\/mobile-measure.com\/wp-content\/uploads\/2015\/09\/1.png","width":300,"height":86,"caption":"MobileMeasure"},"image":{"@id":"https:\/\/mobile-measure.com\/?page_id=188\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/mobile-measure.com\/index.php?rest_route=\/wp\/v2\/pages\/188"}],"collection":[{"href":"https:\/\/mobile-measure.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mobile-measure.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mobile-measure.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mobile-measure.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188"}],"version-history":[{"count":13,"href":"https:\/\/mobile-measure.com\/index.php?rest_route=\/wp\/v2\/pages\/188\/revisions"}],"predecessor-version":[{"id":208,"href":"https:\/\/mobile-measure.com\/index.php?rest_route=\/wp\/v2\/pages\/188\/revisions\/208"}],"wp:attachment":[{"href":"https:\/\/mobile-measure.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}