Published Books, Papers & Articles
If you're conducting market research, you need to reach prospective participants where they "live" — on their mobile devices. Learn how the pros are using mobile market research successfully. This new self-paced, PRC-approved, online short course from the University of Georgia and Marketing Research Institute International adds to your skillset by teaching you what you need to know about the mobile market research phenomenon.
What the course covers
- An overview of mobile market research applications, both qual and quant
- The technologies that underpin and enable mobile market research
- Designing mobile surveys that encourage people to share their opinions, photos, videos, and experiences
- Global mobile market research
- The future of mobile market research
- Privacy and ethical considerations
Updated by Ray Poynter in 2015, the course is now integrated with The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers written by Ray along with co-authors Navin Williams and Sue York.
Enroll and start the course at any time, as long as you complete the full course within 30 days of starting. Graduates receive University of Georgia continuing education units (CEUs) as well as a Recognition of Program Completion from ESOMAR, MRA, and the University.
Poynter, Williams, and York have created an incomparable primer; truly the first of its kind, for the use of mobile technologies in the practice of market research. The Handbook of Mobile Market Research provides a deep-dive into mobile as an emerging marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.
In this book Ray, Sue, and Navin lift the lid on mobile marketing research to comprehensively reveal how the various components work and fit together. This is an essential read for any researcher contemplating or already undertaking mobile data collection.
People & Associations
NewMR operates mostly via organising online events, this website, and the LinkedIn NewMR group. NewMR is managed by founder Ray Poynter & Chief Curator Sue York, and is operated by The Future Place. NewMR.org is funded by donations and through sponsorship.
ESOMAR is the essential organisation for encouraging, advancing and elevating market research worldwide. Since 1948 ESOMAR’s aim has been to promote the value of market and opinion research in effective decision-making. ESOMAR facilitates an on-going dialogue with its 4,900 members, in over 130 countries, through the promotion of a comprehensive programme of industry specific and thematic conferences, publications and best practice guidelines.
GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Founded in 1995 by a consortium of industry leaders, the Marketing Research Association International (MRII) is a not-for-profit organization with the mission of fulfilling the essential continuing programs for the marketing research profession. In partnership with the University of Georgia, MRII presents the Principles of Market Research,Principles of Mobile Market Research and Principles of Pharmaceutical Market Research courses to fulfill the educational needs of marketing research professionals worldwide.
Neil Gains founded TapestryWorks in 2010 to help businesses build consistent meaning into brand experiences, through understanding of context, customer goals and sensory cues. They use engaging visual research approaches that capture cultural codes, sensory metaphors and the emotions that drive behavior. Weaving sense into brands. His blogs “doctordistruption” and “inspectorinsights” are must reads.
Annie Pettit. Lovestats is Annie Pettit’s blog. Annie is a market research methodologist who blogs about sampling, surveys, statistics, charts, and more. She also likes to live blog conferences she speaks at. Her goal is to keep research real, current, and fun.