The digital consumer is at the heart of all our research thinking. We focus on areas that consumers intersect with technology in a bid to better understand consumer behavior. Moving away from recall based market research to “Digital NOW Insights”.
Quantitative Research
Brand & Communication
- Communication Effectiveness (Ad/Concept)
- Brand Strategy & Performance
- Innovation, Trend & Exploratory
Satisfaction Studies
- Employee, Customer & Retailer
Digital, Social & Youth
- Digital & Mobile Behavior
- Youth & Digital Natives
Innovation & R&D
- Product & Concept Optimization
- Launch tracking, iHUT, etc
Shopper, OOH & Retail
- Activation, Shopper Journey & OOH Consumption
- Retail Display Audits & Price Checks
Advanced Analytics
- Modeling & Volumetric Projections
- Voluminous Unstructured Data (Big Data)
Qualitative Research
People Centric Explorations
- IDIs & FGDs
- Quads, Triads & Paired interviews
- Exploratory Deep dive
- Pre & Post Mobile Tasks
Mobile & Digital Ethnography
- Mobile Self Ethnography
- Moderator Enabled Media Capture
- Immersions & Behavior Tracking
- Mystery Shopping
- OOH Consumption, Shopper & Purchase Journey
Mobile Digi Communities
- OOH On The Go Moderated Mobile Communities
Communication & Ideation
- Idea generation workshop & Concept Lab
- Advertising & concept testing
- Emotional response testing & Usability Testing