Screen Shot 2015-10-05 at 4.20.56 PMThe digital consumer is at the heart of all our research thinking. We focus on areas that consumers intersect with technology in a bid to better understand consumer behavior. Moving away from recall based market research to “Digital NOW Insights”.

Quantitative Research

Brand & Communication

  • Communication Effectiveness (Ad/Concept)
  • Brand Strategy & Performance
  • Innovation, Trend & Exploratory

Satisfaction Studies

  • Employee, Customer & Retailer

Digital, Social & Youth 

  • Digital & Mobile Behavior
  • Youth & Digital Natives

Innovation & R&D 

  • Product & Concept Optimization
  • Launch tracking, iHUT, etc

Shopper, OOH & Retail

  • Activation, Shopper Journey & OOH Consumption 
  • Retail Display Audits & Price Checks

Advanced Analytics

  • Modeling & Volumetric Projections
  • Voluminous Unstructured Data (Big Data)

Qualitative Research

People Centric Explorations

  • IDIs & FGDs
  • Quads, Triads & Paired interviews
  • Exploratory Deep dive
  • Pre & Post Mobile Tasks

Mobile & Digital Ethnography

  • Mobile Self Ethnography
  • Moderator Enabled Media Capture
  • Immersions & Behavior Tracking
  • Mystery Shopping
  • OOH Consumption, Shopper & Purchase Journey

Mobile Digi Communities

  • OOH On The Go Moderated Mobile Communities

Communication & Ideation

  • Idea generation workshop & Concept Lab
  • Advertising & concept testing
  • Emotional response testing & Usability Testing