Consumer Research
The digital consumer is at the heart of all our research thinking. We focus on areas that consumers intersect with technology in a bid to better understand consumer behavior. Moving away from recall based market research to “Digital NOW Insights”.
Agency & Enterprise
MobileMeasure has been a pioneer mobile and digital survey platform provider since 2009. As an early entrant, MM has grown its system to be a dynamic, scalable and evolving platform; including customized enterprise solutions for clients.
Advisory & Knowledge
As pioneers and leading lights in mobile enabled digital now research in the industry, MobileMeasure consults for clients, conduct workshops and trainings, speak at industry conferences, seminars and publishes books and papers.
The Handbook of Mobile Market Research
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines
Read moreTruly the first of its kind, for the use of mobile technologies in the practice of market research
Poynter, Williams, and York have created an incomparable primer; truly the first of its kind, for the use of mobile technologies in the practice of market research. The Handbook of Mobile Market Research provides a deep-dive into mobile as an emerging marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.
This is an essential read for any researcher contemplating or already undertaking mobile data collection
In this book Ray, Sue, and Navin lift the lid on mobile marketing research to comprehensively reveal how the various components work and fit together. This is an essential read for any researcher contemplating or already undertaking mobile data collection.