This blog was first posted by Navin Williams on The Greenbook Blog. The origins of my blog are often brilliant market researchers who refuse to acknowledge that Mobiles have a future in mainstream MR. This post is based on notes
Your Consumers Have Gone Mobile, Has Your MR?
This blog was first posted by Navin Williams on The Greenbook Blog. If you have been following recent MR forums and blogs you can be forgiven for thinking that Mobile MR is a brand new phenomena. For those who have been in the trenches
Advertising Points The Way For The Future Of MR
This blog was first posted by Navin Williams on The Greenbook Blog. The MR industry follows trends in advertising. For growth markets, we often look at MR as a percentage of the advertising industry and then look at more established
China: The Next Great MR Growth Market?
This blog was first posted by Navin Williams on The Greenbook Blog. As anyone who has decided to invest in China will tell you, it’s not about what China has achieved to date but what it is going to become.
Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make”
This blog was first posted by Navin Williams on The Greenbook Blog. A lot has been written and debated about the Microsoft and Nokia alliance and that will continue for a while. It is still not clear who’s the stronger
ESOMAR Paper “Smart MR Using Dumb Phones” – Part 1 : Setting the Mobile Plot
This blog was first posted by Navin Williams on The Greenbook Blog. I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Sometime last year I had
ESOMAR Paper “Smart MR Using Dumb Phones” – Part 2 : Top 5 Mobile Research Future Trends
This blog was first posted by Navin Williams on The Greenbook Blog. If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5
MR Innovation Challenges
This blog was first posted by Navin Williams on The Greenbook Blog. There are a lot of interesting conferences happening in the MR community (many of which I am missing!) about change and the direction MR is taking. The question
So Google is a Phone manufacturer too. How does that change the game?
This blog was first posted by Navin Williams on The Greenbook Blog. After the Nexus 1 fiasco where Google got HTC to build the phone and at the same time tried to be the master distributor cum salesman, it was
The Mobile Advantage In Illiterate Or Limited Literacy Populations
This blog was first posted by Navin Williams on The Greenbook Blog. When we think of the mobile, it is often considered elitist and almost all discussions are brought down to a smart vs. dumb (feature phones). Whenever I have